Connecting innovative speech recognition tech with a market need to grow revenue
Connecting innovative speech recognition tech with a market need to grow revenue
Services
Shape & execute go-to-market
Overview
Speechmatics is the global leader in machine learning with their automated speech recognition product. Class35 was engaged to architect the next chapter of their growth in the wake of their latest fundraising round.
From B2B to B2E
Channeling the product’s broad applicability we identified and quantified the most valuable markets offering fast growth. Our go-to-market strategy was informed by customer needs capturing target buyer journeys, messaging and collateral. We were present to oversee the seamless transition into BAU team activities.
Highlights
19 Markets identified, sized and assessed for desirability using a proprietary framework
300% Increase in leads generated from newly identified target markets
“Their work to establish our growth markets and the internal realignment required to reach them directly led to a significant increase in sales and growth.” - John Milliken, CEO
